HOW TO BRAND YOURSELF

Branding as a concept or field of human endeavor is no longer new. It has grown so much that almost everywhere you go today, you find someone or company talking about branding. Adverting agencies and organizations across the globe are in fact making huge sums of money from helping to propagate different other companies as worthy brands within their fields of operation.
Branding as we know it today as in fact taking an all new dimension as it is no longer what only companies and big organizations do, it has become what individuals also do and I dare say that it is what every single person should/must do. You must BRAND yourself!

While indeed I am talking about branding yourself in the sense that it is generally known, that is, creating a particular image in the minds of people and clients about yourself that makes them see you in a certain light, I am at the same time talking about Branding yourself in another light.

So, how do I mean when I say BRAND yourself? To explain my concept of Branding yourself, the word “BRAND” will be used as an acronym with each letter having a meaning and life of its own.

B-Boldness

In the world of today, there is nothing you can do if you are not bold-courageous; darling; fearless; lion-hearted, what else? Fill in the gap. The lion is described as the king of the jungle because of its boldness. It does not withdraw from any other animal in the concept that prevails is “survival of the fittest.” In this world, the timid and cowardly will always play second fiddle to the bold.

R- Responsiveness

The in-ability for responsiveness is what is responsible for pain many people experience. Responsiveness is your ability to positively respond with emotion to people and events. The truth is that life will throw many things at you that are negative and uncalled for. Things will happen to you that will want to shake you and sweep you off your feet. And the fact of the matter is that these things are part of life.

The way you respond to these things issues of life when they happen shows whether you are being responsive or reactive. Your disposition at such times of life challenges matters a lot.

For example, when you take a patient to the hospital, you say he is responding to treatment when the medication is having positive effect on him and you say he is reacting when the effect of the medication is negative. The question I have for you is, are you responding to life or you are reacting?

A-Ability

If you like call it talent; gift; acquired skill e.t.c the fact remains that every single person, including you has ability that you must seek to discover. Someone rightly said that, “responsibility is response to ability.” If your ability is not readily noticeable, then you’ve got to dig deep for it. But for sure, it is there.

Your ability is key to unraveling the puzzle in the process of BRAND-ing yourself. You cannot afford to ignore it, because it determines your identity; it puts you in a class of your own. It turns you from a nonentity (one who is faceless) to a celebrity.

For a kanu Nwankwo, it is the ability to play football. For Nice, it is the ability to sing and for me (Adeoye Adeshina), it is the ability to write and speak. What is you own ability? Remember that if you ignore your ability, you will remain a liability.

N- Nice

One of the things that help to attract friends is a friendly attitude. “he that must have friends must himself be friendly”

In a world where public relations speak volume you cannot afford not be a nice person. Nice means,”Socially or conventionally correct; refined or virtuous.” And it also means, “Exhibiting courtesy and politeness.” You must be the person that is easy to get along with, not the one that is always picking up quarrel over every little thing, throwing tantrums at the slightest of provocation. If you are someone like this, you will soon end up being your own client.

You must be genuinely interested in people and have their sincere interest at heart. To be nice therefore, you must be N-Noble, I-Interested in people, C-Caring and E-Engaging.

D-Dutiful

There is no level of branding you do that will amount to anything if you are not someone who is busy doing the things you are supposed to be doing, especially in the area of your ability.

There are so many people who are busy, but their busyness does not translate into business. Business here for me, is about doing the things that speak and project your own brand; using your ability to work out your destiny.

Wake up every morning and give what it requires to get the result that you desire.

Don’t be the kind of person that is laid back and someone or something has to push before you do what you have to do; push yourself. Even Jesus said, “I have to be about my father’s business while it is day, for the night comes when no man can work.”

Thanks you for reading; I am waiting to see the manifestation and celebration of your BRAND.